What IP Holders Need to Know About Bringing Their Worlds to Roblox

San Diego Comic-Con 2025 was a blast. As always, it delivered the full spectrum of pop culture magic, from surprise trailers and cosplay crowds, to panels that stretched from nostalgic deep-dives to bold future-of-IP debates. But what stood out most this year wasn’t just what fans were buzzing about, it was what IP holders were exploring behind the scenes.

I was lucky to be there with our partner Rainbow, the brilliant team behind Winx Club. Rainbow is preparing to launch a Roblox experience built around the beloved fairy universe, and we spent the weekend diving into fan reactions, creator feedback, and publisher conversations that all pointed in the same direction: Roblox isn’t just a platform, it’s the next creative frontier.

If you’re an IP holder and you were at Comic-Con this year, here are the three most important things you should take away about getting your brand onto Roblox.

1. Roblox Is Where New Fandoms Begin

If there was a theme to this year’s Comic-Con, it was fragmentation. Fandoms are no longer neatly tied to TV, comics, or even streaming. They’re decentralized across many cross-platforms, and community-powered. Nowhere is that more obvious than on Roblox.

We talked to many IP representatives who were all acknowledging that young audiences are discovering new and old IP not only through syndication or streaming, but through Roblox teasers, avatar UGC fashion, and TikToks. We’re seeing that the Roblox platform isn’t just an extension of IP, but it’s now becoming a first meaningful point of contact for many.

If you’re not building for that space, you’re missing the place where the next generation of fans are forming their first emotional connection to your world.

2. Speed and Flexibility Matter More Than Polished Trailers

One conversation that stuck with me was when an IP exec asked, “How do we build something that lasts?” A developer answered, “How do you build something fans can remix tomorrow?”

That’s the Roblox mindset. You’re not designing a single moment, you’re creating a toolkit for fans to build their own. Whether that’s letting players customize characters, roleplay in iconic settings, or unlock narrative arcs, success on Roblox comes from flexibility, not finality.

IP holders need to shift from perfectionism to iteration. Some of the most engaging Roblox experiences are community-evolving sandboxes, not tightly scripted cinematic plays. Build fast. Learn faster.

3. You Don’t Need to Know Roblox… You Need the Right Partner

Comic-Con definitely confirmed for me that most IP holders know they should be on Roblox, but few know how to get there. That’s where platforms like Spaceport come in.

You don’t need to understand game design or scripting or UGC systems from day one. What you do need is a partner who can protect your brand, unlock meaningful fan experiences, and navigate Roblox’s fast-moving creator economy. With the right partnership, your IP isn’t just visible on the platform, it becomes remixable, and revenue-generating digital, often instantly.

As Winx Club prepares to launch its own magical Roblox experience, I couldn’t be more excited about what this signals for other IP owners. Comic-Con reminded us that great stories are everywhere, but it’s the platforms where those stories live that shape who sees them, shares them, and brings them to life in new and meaningful ways.

If you’re holding the keys to a great universe, now’s the time to open the gate.