Bringing Sports IP to Roblox
Roblox is where the next generation of fans is already spending their time—playing, socializing, and exploring immersive worlds. With over 80 million daily users, it offers sports teams and leagues a powerful way to build long-term fan loyalty and engage younger audiences in fresh, interactive ways. From virtual stadiums and fan zones to digital collectibles and game-day experiences, Roblox allows teams to bring their brand to life beyond the physical arena.
By creating experiences on Roblox, teams and leagues can connect with fans globally, extend the excitement of live events into the digital world, and drive year-round engagement. Whether it’s through avatar gear, virtual meetups with players, or interactive challenges tied to real-world matches, Roblox unlocks new possibilities for fan connection and storytelling. It’s not just about keeping up—it’s about leading the future of sports fandom.
Top Branded Sports Experiences on ROBLOX
NFL Universe Football
McLaren F1 Team Experience
Australian Open Adventure
The Roblox Creator Economy in 2024
Top 10 developers
Avg. earnings:
🔼 Up 450% since 2019
$33.9M / year
Top 100 developers
Avg. earnings:
🔼 Up 500% since 2019
$6M / year
Top 1000 developers
Avg. earnings:
🔼 Up 570% since 2019
$820K / year
* These aren’t outliers—they’re signals. Roblox is fueling a new class of entrepreneurs and studios.
Roblox’s Reach & Impact
70 million+ daily active users
A massive, global audience across all demographics, especially Gen Z and Gen Alpha.
2.5 billion+ hours engaged every month
Deep, sustained interaction—far beyond the scroll.
$923 million paid to creators in 2024 A thriving creator economy where brands and developers monetize immersive experiences at scale.
Unlock Your Brand’s Potential on Roblox
Spaceport partners with leading entertainment, gaming, fashion, and consumer brands to craft standout experiences that captivate Roblox's massive global audience. Leveraging deep platform expertise and innovative creative strategies, we design custom activations uniquely tailored to your industry—whether driving excitement for a series premiere, creating engaging branded games, or transforming a film launch into a vibrant fan experience.
From iconic avatar accessories to immersive interactive worlds, Spaceport brings your brand vision to life authentically, memorably, and at scale.
