RAINBOW UNLEASHES “WINX CLUB: MAGIX” IN AN ALL-NEW ROBLOX ADVENTURE BASED ON THE UPCOMING NEW ANIMATED SERIES ON NETFLIX
Beloved franchise Winx Club enters the Roblox universe offering players an immersive gaming experience like never before
Loreto, Italy- September 3, 2025 - Rainbow SpA, the studio behind the global classic Winx Club franchise, today announced an exciting new game to be launched on Roblox September 15. This will bring the beloved world of the Winx fairies to more than 380 million monthly active users on the Roblox platform, and many more to come.
This first of its kind expansion of the Winx Club universe is being developed in collaboration with Mapshot, the award-winning studio building the experience, and with support from Spaceport.xyz, Rainbow’s partner managing Roblox strategy.
In this immersive adventure, players will step directly into the Winx Club universe, creating their own fairy persona with fully customizable avatars, shimmering wings, and enchanted accessories. From their very first moments in Alfea College’s grand halls, players can train their powers, master elemental magic, and embark on high-stakes quests that weave through the streets of Magix and beyond. Gameplay is designed to reward exploration and collaboration. An invitation to team up with friends to tackle dungeons, teeming with magical creatures, uncovering hidden realms brimming with lore, and collecting rare artifacts that unlock new abilities to transform your fairy’s powers over time. The game evolves as players progress, with seasonal events and limited-time challenges that keep the world alive and ever-changing.
“We’re proud to bring the magic of Winx Club to the Roblox platform. We’ve always been committed to offering fans the very best, and this time we’re doing it in a bold new way blending Rainbow’s legacy of storytelling with the immersive, interactive experience that only Roblox can provide”, commented Iginio Straffi, CEO of Rainbow and creator of Winx Club.
“Bringing the world of Winx Club into Roblox has been an incredible creative challenge and a dream opportunity for our team,” said Stephan Celis, CEO, Mapshot. “We set out to capture the energy, style, and magic that fans have loved for years and translate it into gameplay that feels alive and full of exploration. Watching players step into Alfea, master their powers, and forge their own stories is exactly the kind of immersive experience Mapshot was built to create.”
“Spaceport was built to help visionary and well-loved brands like Rainbow unlock the full potential of their IP through games and user-generated content, and this Winx Club launch on Roblox is a perfect example of that mission in action,” said Le Zhang, CEO, Spaceport.xyz. “By providing the licensing infrastructure, game industry knowledge and access to a mature ecosystem of developers we’re enabling Rainbow to confidently scale their iconic IP into a platform with over 380 million monthly active users, turning decades of storytelling into a living, playable universe.”
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About Rainbow Group:
Established in 1995 by multi-award-winning creator Iginio Straffi, President and CEO of the Group, Rainbow produces and distributes animated and Live Action contents across all audience targets and channels. First rising among the largest animation studios in the world following the extraordinary success of the Winx Club saga, loved and followed by millions, Rainbow has showcased the power to create global and classic franchises, landing yearly among the Top Global Licensors in the world with more than 500 active licenses.
Rainbow Group also includes Bardel Inc. - Emmy Award®-winning Canadian studio offering CGI and VFX animation services, and Colorado Film, Italian excellence company in Live Action production. Besides creating and distributing original content worldwide, the group reaches the global market with licensing, editorial projects, live events, and production of merchandise and toys also under license. www.rbw.it/en
About Spaceport:
Spaceport is building the Internet of IP (Intellectual Property) by seamlessly connecting brands and agencies with the world’s largest network of creators and developers. The company’s mission is to democratize access to the world’s best IPs, empowering owners to unlock new revenue streams and enhance fan engagement. As the leading solution for millions of creators on top platforms like Roblox, Fortnite and Threadless, Spaceport is shaping a future where all IP, both online and offline, is efficiently managed and monetized through their innovative Web3-based infrastructure. Founded in 2022 and headquartered next to MIT in Cambridge, MA with offices in Los Angeles and Berkeley, CA, Spaceport is pioneering the future of IP. Learn more at https://www.spaceport.xyz/
About Mapshot:
Mapshot is a leading creative studio specialized in building branded experiences inside the world’s biggest gaming platforms, including Fortnite, Roblox and Counter-Strike. Founded in Belgium, the company partners with global brands, agencies and IP holders to design immersive worlds that go beyond traditional marketing. Connecting with audiences through play, storytelling and community. Learn more at https://mapshot.gg/
