From Shelf to Screen: How Licensing Expo IPs Can Come to Life on Roblox
At Licensing Expo, the future of IP is on display, but its next home isn’t just shelves or screens. It’s playable. Brands and licensors are discovering what kids and teens already know: Roblox is where digital identity, storytelling, and fandom collide. It's where brands can live as games, not just as logos.
For decades, licensed IP has moved from comics to cartoons, TV to toys, and merch to mobile. But Roblox represents a new frontier. It's not just another distribution channel, it's an interactive platform where IP comes to life through play, self-expression, and community-driven creativity. At Spaceport, we help brands move from traditional licensing models to immersive, game-powered ecosystems on Roblox.
Static IP Meets a Dynamic Medium
Historically, licensing meant creating products around a brand: action figures, apparel, maybe an animated series. But on Roblox, IP can be experienced, not just consumed. That plush toy? It could have a personality, a set of abilities, and an evolving narrative in-game. That classic character? They could guide players through quests, show up in seasonal events, or even interact with fans in real time.
In other words, we don’t just bring your IP to Roblox. We help reimagine it for an environment where fans don’t just watch the story, they play it.
Why Now?
Roblox has over 90 million daily active users, and a significant portion of that audience overlaps with the same kids, teens, and families that brands have long targeted through licensed products. But those audiences are increasingly spending their time inside virtual worlds, not in front of TVs, or in retail aisles.
At the same time, Roblox has matured into a creative platform with real monetization tools, brand safety frameworks, and an ecosystem of talented developers ready to help IPs scale. That’s where Spaceport comes in: we act as the bridge between iconic brands and world-class Roblox creators.
From Plushie to Playable
Let’s take a simple example: a toy brand with a beloved line of animal characters. Traditionally, the IP might show up in stores, a YouTube series, and maybe an app. But on Roblox, that plushie can become a companion inside an interactive world. It can evolve, be styled, traded, or even be part of a game loop that keeps players coming back.
Now that toy line is no longer just merch, it’s the foundation of a persistent digital experience. Players build memories with it. They share content. They form communities around it. That’s the kind of loyalty static products can’t generate on their own.
What Spaceport Offers
Spaceport helps brands navigate this leap into Roblox:
We handle the IP licensing, approval, and brand protection process.
We match IP with the right developer talent and studio partners.
We look at game mechanics and experiences to make sure they are true to the brand but native to the Roblox platform.
We help design monetization, and event strategy to keep engagement high.
We don’t just build one-off activations. We help brands create sustainable virtual worlds that evolve alongside their audience.
Let’s Talk at Licensing Expo
If you're at Licensing Expo this week and thinking about how to future-proof your IP, we'd love to meet. Whether you're in toys, animation, publishing, or lifestyle brands, the Roblox opportunity is real, and it's growing.
Your IP deserves to live in the worlds where your next generation of fans already are. Let's make it playable.
📩 Book a meeting: https://www.spaceport.xyz/getspaceport
