WINX CLUB OFFICIAL GAME SET TO LAUNCH ON ROBLOX
Users will enjoy an Immersive Gaming Experience Based on the Highly Anticipated New Animated Series of Winx Club that will debut globally on Netflix in the same period
Rainbow is thrilled to announce that Winx Club, the iconic 20-year franchise and global brand that has captivated generations of fans, will officially land on Roblox in Q3 2025.
This marks an exciting new chapter for the franchise as it expands into one of the world’s most popular and dynamic digital platforms, and reinforces Rainbow’s commitment to delivering compelling, high-quality content across all media touchpoints - television, toys, music, and gaming.
Inspired by the innovative new CG animated series of Winx Club, the upcoming game offers fans an engaging, immersive experience inside the Magic Dimension. Players will have the opportunity to step into the shoes of a Fairy, Witch or Specialist, attend magic classes at the Alfea fairy school, explore iconic locations from the series, and interact with beloved characters from the Winx universe. They will be able to customise their avatars, battle dark forces, and even create or join a Club, building strong connections with the vibrant global community of fans.
The Roblox launch sees the first fruits of Rainbow’s exclusive partnership with Spaceport on Roblox. Spaceport, leaders in IP licensing on gaming platforms, have created a multi-game strategy to deliver different gaming experiences to cater to the different age groups that make up Winx Club’s multi-generational fandom, achieved over 20 years of content broadcast and fan engagement.
“The Winx Club has always been about magic, friendship, and adventure,” said Iginio Straffi, Creator of Winx Club and President of Rainbow. “By partnering with Spaceport, we’re bringing those timeless themes into the worlds where today’s youth play and connect. Roblox allows us to speak their language. interactive, social, and imaginative, while introducing a new generation to the magic of Winx.”
“We’re thrilled to partner with Rainbow to reimagine the iconic Winx Club for a new generation of fans,” said Le Zhang, CEO of Spaceport. “By bringing the magic of Winx to Roblox, we’re introducing this beloved classic in bold, creative ways that speak to how today’s youth play and express themselves.”
The hugely popular evergreen TV series, set in a vibrant world of magic, friendship and courage, follows the spellbinding adventures of a group of fairy friends. In an exciting new era of enchantment, a thrilling new adaptation is bringing the magical dimension of Winx Club to life like never before in a 26-part series set to premiere globally on Netflix this autumn, supported by wide-reaching PR, consumer product launches and dedicated marketing campaigns in key territories.
As excitement builds for the Winx Club new animated Series, the Official Roblox game will offer fans a first opportunity to step inside the world of the new Winx era and experience its magic firsthand.
About Rainbow
Established in 1995 by multi-award-winning creator Iginio Straffi, CEO of the Group, Rainbow produces and distributes animated and Live Action contents across all audience targets and channels. First rising among the largest animation studios in the world following the extraordinary success of the Winx Club saga, loved and followed by millions, Rainbow has showcased the power to create global and classic franchises, landing yearly among the Top Global Licensors in the world with more than 500 active licenses.
Rainbow Group also includes Bardel Inc., Emmy Award®-winning Canadian studio offering CGI and VFX animation services, and Colorado Film, Italian excellence company in Live Action production. Besides creating and distributing original content worldwide, the group reaches the global market with licensing, editorial projects, live events, and production of merchandise and toys also under license.
About Spaceport
Spaceport is building the Internet of IP (Intellectual Property) by seamlessly connecting brands and agencies with the world’s largest network of creators and developers. The company’s mission is to democratize access to the world’s best IPs, empowering owners to unlock new revenue streams and enhance fan engagement. As the leading solution for millions of creators on top platforms like Roblox, Fortnite and Threadless, Spaceport is shaping a future where all IP, both online and offline, is efficiently managed and monetized through their innovative Web3-based infrastructure. Founded in 2022 and headquartered next to MIT in Cambridge, MA with offices in Los Angeles and Berkeley, CA, Spaceport is pioneering the future of IP. Learn more at https://www.spaceport.xyz/
For further information contact:
Valerie Taylor
Publicity Consultant
valerie at valerie-taylor dot co dot uk
Marcos Sanchez
marcos at getspaceport dot com
